Economic Development Team.

For Ryan Snyder, great marketing starts with a great story. As Marketing Manager for the City of Southlake’s Economic Development & Tourism Department, Ryan brings that philosophy to life by showcasing the people, places, and experiences that make Southlake special.

Ryan earned his Bachelor of Arts in English and Creative Writing from the University of Kansas before pursuing a Master of Journalism at the University of Groningen in the Netherlands. His professional career began in creative production, where he spent nearly a decade developing branded content and marketing campaigns for national and international organizations. During that time, he worked as a Producer at a Kansas City-based production company before transitioning into a Creative Studio Manager role at a Dallas advertising agency. Across these positions, Ryan led creative teams, managed large-scale productions, and developed content designed to connect brands with their audiences through meaningful storytelling.

Since joining the City of Southlake in 2025, Ryan has applied that experience to strengthening the City’s identity as a premier destination for visitors, businesses, and the broader North Texas community. He believes the most effective marketing begins with authenticity, highlighting real people, genuine experiences, and the stories that give a community its character. Through his work with Visit Southlake and Select Southlake, Ryan strives to bring those stories to life and share what makes Southlake a distinctive place to visit, work, and experience.

Ryan’s appreciation for Southlake began long before joining the City. With family living in the community and children attending local schools, Southlake has been part of his family’s life for years. Having enjoyed the City’s events, businesses, and destinations firsthand, he brings both a professional perspective and a personal connection to the community he now helps promote.

Ryan is currently pursuing his Certified Tourism Executive (CTE) designation through the Texas Travel Alliance, continuing to expand his expertise in destination marketing and tourism leadership.